Browsing All posts tagged under »quality functional deployment«

We All Have Labels… (and not the designer ones)

July 2, 2013 by


We all have tags or labels, but the won’t define you personally or professionally based on how you manage them and yourself.  It’s important to recognize the labels that have been assigned to you by others so that you can effectively manage your brand.  You should feel empowered to overcome negative labels and capable of […]

Capturing the Voice of the Customer: Kano Model of Customer Satisfaction

January 26, 2013 by


Developed by Kano et al (1984), the Kano Model of Customer Satisfaction attempts to quantitatively define the relationship between product or service attributes and customer satisfaction.  The model attempts to build on Quality Functional Deployment (QFD) by using surveys and other tools to identify attributes that are important to the customer and quantify their weight […]

Capturing the Voice of the Customer: Quality Functional Deployment (QFD)

January 22, 2013 by


Quality Functional Deployment (QFD) is one of several strategies organizations can use to capture the voice of the customer and ensure that it is built into the process, product or service provided. QFD, originally developed by Akao in 1996 for use in the Japanese shipyards, was refined and adopted by US companies as a sound […]